Founded in 2021 by best friends Nina and Gill, Sully & Juno was created to address a need within their own families for sensory-friendly clothing. They set out to create clothing that didn’t just look good but also made people feel happy, super, and great. Today, that dream has evolved into a brand celebrated for its inclusivity, vibrant designs, and joyful spirit as well as a nod to their Irish roots.
Where It All Began
The journey of Sully & Juno started with Nina and Gill’s realisation that traditional fashion often left many feeling excluded. For individuals with sensory sensitivities, the discomfort of seams, tags, or certain fabrics was more than just a minor inconvenience, it was a barrier to enjoying the confidence that comes with stylish clothing and as a result of this Nina and Gill set out to change this.
Combining expertise in design with a deep understanding of diverse needs, Sully & Juno launched their first collection with one clear mission, to prove that fashion could be inclusive, colourful, and uplifting for everyone. Since then the duo have gone from strength to strength developing new collections, creating a variety of sensory-friendly products for both kids and adults to make everyone feel their best!
Sensory-Friendly Innovation
At the core of Sully & Juno’s success lies their dedication to sensory-friendly design. Each garment is carefully crafted using high-quality, breathable fabrics that are soft to the touch and gentle on the skin. Seams and tags are removed, and elasticated features are introduced to ensure maximum comfort.
A Celebration of Inclusivity and Colour
What sets Sully & Juno apart is their unique ability to blend functionality with bold, colourful designs that inspire happiness and confidence. Incorporating vibrant patterns and uplifting messages, the brand’s collections are designed to make everyone feel great and included, regardless of age, size, or sensitivity. Their dedication to their main objective, fun spirits and adventurous nature has resulted in Sully & Juno being a regular fixture at some of the country’s biggest festivals, appearances on The Late Late Show and having a pop-up shop at Arnotts.
Milestones and Recognition
Since the beginning, Sully & Juno has grown from a small, passionate team into a brand with a loyal following across Europe and beyond. Their commitment to inclusivity and happiness has earned them multiple awards, solidifying their place as leaders in sensory-friendly and inclusive fashion. Among their accolades: they Won the Start-Up Business of the Year award in 2022, and they were named Most Innovative Sensory Friendly Design House at the Irish Enterprise Awards. They were Honored with the Best Newcomer award at the Business of Craft Awards during Showcase 2024, showcasing their dedication to excellence.
A major milestone was reached in December 2024, when Sully & Juno opened their first-ever shop on Wexford’s South Main Street. This flagship store is a testament to the brand’s growth and its commitment to bringing joy to its customers.
Going Global
Sully & Juno’s reach goes far beyond Ireland. The brand proudly ships internationally, ensuring that its joyful, inclusive designs can be enjoyed by people all over the world. Whether it’s a child finding joy in a tag-free t-shirt or an adult rediscovering confidence in bold, colourful designs, Sully & Juno’s impact knows no borders.
Looking Ahead
As Sully & Juno continues to grow, their vision remains clear: to empower individuals through clothing that combines style, comfort, and a sense of belonging. With plans to expand their collections, embrace sustainable practices, and inspire a broader audience, the future of Sully & Juno looks brighter than ever.